TW Steel, in celebrating its 10th anniversary of being ‘Big in Oversized Watches, has unveiled a bold new Canteen Collection to captivate consumers looking to make a style statement with the brand’s stand-out design.
The revised and reinvigorated collection, featuring 45mm and 50mm case sizes, simply takes the Canteen style to another level having been the very platform on which ‘The Watch in Steel’ has been built since its founding in Amsterdam in 2005 with a four-model offering.
A major feature introduced for the new-look collection is the presentation of each design in a 3-Hand, Chrono and Automatic movement edition. This wider variety in movement ensures there is an execution to meet all tastes with TW Steel going down new roads to introduce this strategy.
High precision movement
All models utilize a high precision movement. For a more sporty look, the new Canteen leather strap editions feature a big caliber chrono movement with two chrono eyes with a sapphire layer on the crystals.
Another notable highlight is the use of vintage leather for the straps on the new Canteen models, something which also differentiates it substantially from existing Canteen models. With a more antique and aged look, they stand out while the thicker leather also comes with an appealing bold stitching.
Subtle design elements
Additional features for the leather strap editions come in the form of subtle yet equally distinguished design elements. Each 3-Hand version features a brushed steel case and bezel while the Chrono versions sport a brushed steel case along with a hammered steel bezel. The Automatic editions also have a brushed steel case and hammered bezel along with an elegant steel piece situated on the leather strap by the casing.
“Personally, I take a great degree of satisfaction that ten years on from the introduction of our first Canteen Collection, there’s still room to develop the range as we’ve done with the 2015 models,” enthused TW Steel co-founder and Chief Design Officer Ton Cobelens.
Improving the design
He continued; “Canteen has showed its staying power in the market and we know how much people love their pieces. Re-styling isn’t done for the sake of it; it’s only done to improve the design esthetically or technically. We’ve kept the DNA of these models to satisfy the consumer but we’ve obviously enhanced their appeal with the new adaptions and style improvements. It’s exciting to see such growth in the Canteen range, with the new collection taking us to around 200 designs. It’s been a substantial task but I’ve taken great delight in it knowing the enduring legacy of this design and its integral role in the success, both past, present and future, of TW Steel.”
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